Kenichi Ohmae, known as Mr. Strategy, spent 20 years at McKinsey, the management consulting titan, honing his craft. His most notable achievement was the creation of the 3Cs — a deceptively simple framework for businesses to achieve a competitive advantage in the marketplace.
It so happens that it’s a nifty tool for building a social media strategy too.
The 3Cs are Customer, Company, and Competition. Focusing on what makes you special in each of these areas is the secret sauce.
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