Political Postings Risk Social Media Alienation-Check out the last paragraph if you're in cause marketing

As the Republican primary season winds down and focus shifts to the general election, social network users can likely expect more disagreements of this type to pop up, and brand marketers should take note. For now, the majority of social network users are not hitting any unfriend or hide buttons—but if political disagreements become more widespread, friend and influencer networks may begin to shrink, on average, hobbling the power of social word-of-mouth for marketers.

via emarketer.com

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