Twitter brand pages launched last month need to work hard to engage the user to be successful, according to an eye track study released Wednesday.
SimpleUsability studied four of the 21 brand pages that went live last month. While Twitter had previously allowed promoted tweets and corporate pages, but the brand pages launched in December more closely resemble brand pages on Google+ and Facebook with space for company logos and taglines, as well as space to embed videos and other media.
While some initially heralded Twitter brand pages as a "game changer," that scenario may not play out. One of the major problems facing brand pages, as noted in the SimpleUsability study, is that once someone starts following a Twitter account or brand page, there is usually no reason for them to return to the page as all of the new and relevant information will show up as tweets in the followers own timeline.
Thursday, January 5, 2012
Do's And Don'ts For Twitter Brand Pages-Wonder when they're going to roll them out to everyone
Wednesday, January 4, 2012
30 Social Media Predictions for 2012 From the Pros-#2 and #21 are good bets
By Cindy King
Published January 2, 2012
How will social media impact businesses in 2012?
We sought expert opinions from a wide range of pros you’re likely familiar with.
We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.
To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months.
I still think Google+ will be a tech focused niche this year though.
Monday, January 2, 2012
Wednesday, December 7, 2011
Evernote Releases Two New Apps, Food and Hello, to Make Tracking Your Diet and New Friends a Breeze-I love Evernote, looking forward to trying these out
iOS: Popular organization tool Evernote has released two new iOS apps today. Evernote Food is an app for iOS that aims to help you document your dishes throughout the day, while Evernote Hello wants to make it easy to remember everyone you encounter.
Evernote Food is designed to let you relive all of your favorite meals by tracking them. The purpose stretches from there, letting you catalog custom recipes, record food experiences, and manage your diet by giving you a longview of all the food you eat throughout the day.
Evernote Hello seems a bit more useful to the business world, essentially tracking the details of meeting a new person. When you meet someone, you can hand your phone to them and allow them to create a quick, basic profile to help you remember them in the future. The app also tracks your location and time, which might prove a useful reminder to remembering why or how you met someone...
iOS: Popular organization tool Evernote has released two new iOS apps today. Evernote Food is an app for iOS that aims to help you document your dishes throughout the day, while Evernote Hello wants to make it easy to remember everyone you encounter.Monday, December 5, 2011
More People Browse On Mobile Than Use IE6 & IE7 Combined-Finally
The latest data on browser trends from Sitepoint show that more people browse the Web on smartphones than use Internet Explorer 6 and 7 combined. Those two old clunkers have been the bugbears of Web developers for years, requiring sites to degrade as nicely as possible to that least common denominator of browsers. But it's a new world now; 6.95% of Web activity in November 2011 was on mobile browsers, and only 6.49% was on IE 6 or 7.
As Richard MacManus pointed out this week, there are lots of interesting trends in Web browsing lately. Another big story is that Google's Chrome (our consumer product of the year) has eclipsed Mozilla Firefox as the number 2 browser for the first time. But the shift from desktop to mobile is the real trend. The days of developing for the worst desktop browser are drawing to an end, and having the best possible mobile site has become a priority...
Facebook Buys Gowalla, The Location Sharing Service That We All Thought Was Dead-One less thing to do while I'm out
CNNMoney reports that Facebook has just acquired the location-based sharing service Gowalla. Sources say that Gowalla's employees will move to Facebok's Palo Alto offices and work on the Timeline feature, which is all about telling stories. Gowalla had recently shifted its vision to storytelling.
When Gowalla launched in 2009, it faced off against rival location-based social network Foursquare. Since then, Foursquare grew leaps and bounds in the location space, transitioning from a check-in service to a partner of daily deals giant Groupon. Gowalla got lost in the dust.
