Tuesday, January 31, 2012

How Google's New Privacy Policy Could Affect You-You will be assimilated

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“Google has always collected information. That hasn’t changed,” Opsahl said. “But information that was once siloed will now be co-mingled.”

Google’s new policy replaces more than 60 existing product-specific privacy documents, for services including Gmail , YouTube and Google Docs. Google says the unified terms will provide better search results and serve up ads that are more likely to be of interest. By combining your history across products, it will have more data to work with.

Blue Zoo Creative - Web Design For Northwest Arkansas

Monday, January 30, 2012

Ghostery is a browser plugin that shows who's tracking you online-Makes me want to move to Montana and raise goats

Ghostery sees the invisible web - tags, web bugs, pixels and beacons. Ghostery tracks the trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your activity.

Blue Zoo Creative - Web Design For Northwest Arkansas

Wednesday, January 25, 2012

How to Get More Clicks on Twitter via @DanZarrella-Interesting that you get more clicks later in the day

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I’ve often said that the best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end I’ve done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting.

Blue Zoo Creative - Web Design For Northwest Arkansas

Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm-And it probably doesn't look cool either

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From Google’s post on its Inside Search blog today:

We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.

So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.

Such sites may not rank as highly going forward.

Blue Zoo Creative - Web Design For Northwest Arkansas

Pages With Too Many Ads "Above The Fold" Now Penalized By Google's "Page Layout" Algorithm-And it probably doesn't look cool either

Media_httpsearchengin_civqh

From Google’s post on its Inside Search blog today:

We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.

So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.

Such sites may not rank as highly going forward.

Blue Zoo Creative - Web Design For Northwest Arkansas