Google+ may be the newcomer in social media, but it can no longer be dismissed. And don’t take my word for it. Chris Brogan claims Google+ “changes EVERYTHING.” In a recent article, he cites two factors as being game-changers:
“Search is probably the biggest reason it changes everything. Second, a very wealthy company (Google) is pushing Plus to be a very powerful effort to change the way we share information on the web. They’ve spent money on commercials during many mainstream events, and they’ve changed up many of their disparate applications and processes to point harder toward Google+. They’ve really quickly moved towards building a social backplane that is a lot more functional than any other social network.”
Showing posts with label google+. Show all posts
Showing posts with label google+. Show all posts
Friday, January 20, 2012
3 Successful Google+ Pages and Why They Work-You Can No Longer Ignore Google+
Thursday, January 19, 2012
How (and why) To Turn Off Google's Personalized Search Results-Get the old school way of seeing Google
Earlier this week Google announced that search is going “social,” so that what you find when you do a Google search will be influenced by what your friends on Google+ are saying. In a blog post, Google said that it’s “transforming Google into a search engine that understands not only content, but also people and relationships.” In addition to putting your friends posts and pictures front and center in search (subject to the privacy options they chose when the posted it), Google now presents search results based on what your friends are saying. So, if your Google+ friends like a certain restaurant, its more likely to come up higher on a search. And if you search for a person and that person has a Google profile, that’s what’s likely to pop up.
via forbes.com
If you're not on Google+ and need help getting started, let us at Blue Zoo Creative know.
Google Search, Plus Your World: What Is It and How to Stop It-Some of the inside baseball of Google's recent changes
Google's Search, plus your world (also known as SPYW) technology, a social approach to search that injects content from users' Google+ posts and Picasa photos into users' search results, has ruffled feathers in the Internet sector like no product since Google Buzz. While Buzz, Google’s failed social search effort, rubbed people the wrong way for exposing their Gmail contacts to other people, this personal search initiative is controversial for different reasons. On the privacy front, the service is not opt-in, which is a problem for privacy groups even though search results are tailored to each individual. However, not only are results HTTPS encrypted but Google has also made sure to mark personal results with specific designations used on Google+, including brandings for Public, Limited or Only you. More seriously, SPYW fails to aggregate content from Facebook and Twitter in the search results. This is proving to be a huge problem for Google critics who have accused the company of engaging in antitrust practices. Of course, this approach isn't without some rationale and its own back story, which eWEEK gladly supplies here in this slide show.
via eweek.com
Wednesday, January 11, 2012
Wednesday, October 26, 2011
Wednesday, September 15, 2010
Google teases new social networking features | TG Daily
Now that Google has acquired a small arsenal of social media companies, the search giant has confirmed that a brand new social networking platform will be launched later this year, but details are still sketchy.
Google has been buying up social start-ups for the last few months, adding companies to its portfolio
that range from social gaming to back-end software developers. But up until now, it has been quiet on what it plans to do with all these acquisitions.
...
via tgdaily.com
I don't think Google is going to beat Facebook, it's just not in their DNA. I do think they're going to get lucky and win in something. The Google social gaming effort is intriguing. What would that look like?
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