Collin Condray's Blogspot Blog: search engine optimization

Showing posts with label search engine optimization. Show all posts

Thursday, January 19, 2012

How (and why) To Turn Off Google's Personalized Search Results-Get the old school way of seeing Google

Earlier this week Google announced that search is going “social,” so that what you find when you do a Google search will be influenced by what your friends on Google+ are saying. In a blog post, Google said that it’s “transforming Google into a search engine that understands not only content, but also people and relationships.” In addition to putting your friends posts and pictures front and center in search (subject to the privacy options they chose when the posted it), Google now presents search results based on what your friends are saying. So, if your Google+ friends like a certain restaurant, its more likely to come up higher on a search. And if you search for a person and that person has a Google profile, that’s what’s likely to pop up.

via forbes.com

If you're not on Google+ and need help getting started, let us at Blue Zoo Creative know.

Blue Zoo Creative - Web Design For Northwest Arkansas

Wednesday, January 18, 2012

Why Google is ditching search-Shares from your friends are becoming more important than lnks

There has been a huge maelstrom about Google integrating Google+ into its search links. And it all misses the point.

Twitter and others are complaining that Google is throwing its massive 65 percent plus market share weight around and quashing smaller competitors. The reason Twitter and others are so threatened is that the pattern of shared links within Google+ provides a decent enough indicator as to what links are interesting. What's important is what's trending, and algorithms can get a sense of that with just a subset of everything that's getting shared on the Web.

The most interesting aspect of Google's move, however, is its tacit acknowledgement that its stalwart search links are largely irrelevant and might as well be replaced with social results. Google search results are essentially gamed results produced by search optimizers.

via news.cnet.com

If you're not on Google+ and need help getting started, let us at Blue Zoo Creative know.

Blue Zoo Creative - Web Design For Northwest Arkansas

Tuesday, January 17, 2012

Real-Life Examples Of How Google's "Search Plus" Pushes Google+ Over Relevancy-Excellent overview of what the new changes mean

The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought. Here’s a closer look at the changes, including how they turn Google+ into an essential social network for any search marketer.

Even Signed Out, Google+ Suggestions Offered

This is a search for music:

I got these results even though I was not signed into Google. In fact, I was in “incognito” mode in Google Chrome, which means as far as Google is concerned, I’m a brand new searcher it has never seen before: no Google+ account, no personalization of any type that should be happening beyond language and geography.