Friday, February 24, 2012

Flickr Can't Go Back To What It Once Was-And it's a shame

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The new Flickr homepage will look more like the slick, image-only homepages of online visual pinboard Pinterest and photo-sharing app Pixable. There will be little white space on the homepage. In the new version, photos will appear four times their current size. They will lie on the page, scattered about like puzzle pieces slipped together without overlap. Flickr is repositioning itself to look more like an app, which is right in line with Yahoo's "mobile first" strategy. But this is a Web-only photo community - and if Instagram is showing us anything, it's that the future of photography is in smartphones.

Blue Zoo Creative - Web Design For Northwest Arkansas

[STUDY] Facebook Defriending is on the Rise-This means the remaining friends are a more intimate group

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If you've been defriending a lot lately, you're not alone.

A new study out from Pew today confirms what we already know: People don't want to collect as many Facebook friends as possible. Social networkers are becoming more selective, managing their accounts and "pruning" people from their lists. More users are untagging themselves from photos, deleting comments and unfriending others. Women and younger users tend to prune more than others: 67% of women with social network site profiles have deleted users compared with 58% of men.

Blue Zoo Creative - Web Design For Northwest Arkansas

Thursday, February 16, 2012

Supercharge your social media strategy by getting back to basics-Including a simple strategy to get back on track

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Kenichi Ohmae, known as Mr. Strategy, spent 20 years at McKinsey, the management consulting titan, honing his craft. His most notable achievement was the creation of the 3Cs — a deceptively simple framework for businesses to achieve a competitive advantage in the marketplace.

It so happens that it’s a nifty tool for building a social media strategy too.

The 3Cs are Customer, Company, and Competition. Focusing on what makes you special in each of these areas is the secret sauce.

Blue Zoo Creative - Web Design For Northwest Arkansas

Social Media Key Influencer in Multi-Exposure Purchase Path-Social Media may not make a sale, but it can make it bigger

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The study found that when consumers were exposed to social media in addition to other online ad formats or marketing channels, such as search, email and display, the average revenue per order for US advertisers was $280.71—more than double the order size compared to the average of all digital channels.

Need help getting started with social media? Let us know how we can help.

Blue Zoo Creative - Web Design For Northwest Arkansas

Wednesday, February 8, 2012

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

Perhaps the most powerful business application is the ability to post images of your company's products on your Pinterest board and link them back to your website. It works as a sort of virtual store catalog.

But remember that this is social media. If you simply display images of your products without contributing other content or sharing other users' pins, you'll likely find that people don't pay much attention. After all, no one likes a self-absorbed blowhard.

Blue Zoo Creative - Web Design For Northwest Arkansas