Do's And Don'ts For Twitter Brand Pages-Wonder when they're going to roll them out to everyone

Twitter brand pages launched last month need to work hard to engage the user to be successful, according to an eye track study released Wednesday.

SimpleUsability studied four of the 21 brand pages that went live last month. While Twitter had previously allowed promoted tweets and corporate pages, but the brand pages launched in December more closely resemble brand pages on Google+ and Facebook with space for company logos and taglines, as well as space to embed videos and other media.

While some initially heralded Twitter brand pages as a "game changer," that scenario may not play out. One of the major problems facing brand pages, as noted in the SimpleUsability study, is that once someone starts following a Twitter account or brand page, there is usually no reason for them to return to the page as all of the new and relevant information will show up as tweets in the followers own timeline.

via readwriteweb.com

Blue Zoo Creative - Northwest Arkansas Web Design