In TV news lingo, the cover photo is the lead story. And in the competitive world of journalism, newsrooms are all vying for the best lead. I tell my newsroom clients to think of it as the cold open. You have a short amount of time to get people hooked and wanting more. For news organizations, it’s a special challenge. Facebook is more than a publicity or customer service platform. For them, it’s part of the job. Journalists use social media to gather news content and find sources. And step one is building a large and active fan base.
Here are a few trends we’re seeing as newsrooms use their cover photos to tease viewers into becoming fans. What are some other trends you’re seeing with cover photos on news organizations’ brand Timelines? Which approach do you think works best? Let us know in the comments.
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