- Your service: the game. Feinleib suggests that if you start thinking about your service as a game, you will identify some of the ways in which game mechanics -- ideas of competition, rewards, and so on -- will best fit in.
- Status / reputation. "People want status. It's human nature," he writes. "But the thing about status is, it has to be visible: both to the person who has it and to everyone else." If you offer rewards, make sure you make them visibile and make some of them, at least, elite or special.
- Gifting and reciprocation. Feinleib points to the importance of giving and receiving gifts, noting the social pressures to reciprocate. He suggests letting high status users give away something to others (for free), and argues that others will return gifts (that they must buy).
- Hybrid monetization. "Let your users choose how they want to pay you: with their time or with their wallet."
...
via readwriteweb.com
The Create Scarcity point is kind of evil though.
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